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Briefing

Developing a Front of Store concept that strongly emphasizes the brand’s French character.

Objectives

• Develop the concept
• Produce all POS materials.
• Manage logistics off POS materials and brand activation materials.
• Casting, training and management of the promo people.

Results

• Developing a concept and translating into beautiful brand activation materials so that the consumer has the feeling to walk in a French village.

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