Briefing
Find a concept to translate the above the line campaign to the shopfloor.
Objectives
• Develop all POS materials.
• Develop an incentive to distribute during purchase.
• Manage logistics off POS materials and brand activation materials.
• Casting, training and management of the promo people.
Results
• Development of a Virtual Reality concept giving the children the feeling they are flying in a real airplane.
• Development of a Virtual reality movie.
• 125 event locations
• 250 activation days